☠️ F*ck About And Find Out

So…I did the scary thing.

Yesterday, I completed my “30 videos in 30 days on Instagram” challenge.

I hated Instagram.

There was no rationality behind it. It just felt less “authentic” than TikTok.

But it was also a story my creative ego (and his bitter assistant, a.k.a my inner arsehole critic) weaved to keep me spinning wheels in my comfort zone.

It was Fear. But disguised in a hatred mask.

And it worked for years.

The fear of starting over. The fear of failing. The fear of failing in front of your nemesis.

*Shudders.*

Side note:

Ever noticed how before you do something scary in public your mind flashes to your nemesis even if you haven’t seen or heard from them in years, or even decades?

You imagine them pointing and laughing with a front row VIP seat to your vulnerability and humiliation?

Turns out the fear of cringe has a face, after all.

Anyhoo, I digress.

I’ve been a creative entrepreneur for 36 years. I started promoting rave clubs in the Highlands of Scotland at 19.

Since then, I’ve built audiences of millions for bands and superstar DJs, and now in the creator economy.

I’ve launched countless artists, brands, digital products and creative concepts over that time

It never gets easier.

There’s always more failure than success. It’s part of the creative experience.

Every launch. Every pivot. Laced with fear and fuelled by overthinking.

It’s a wild ride, man. There’s a lot to dislike about the experience.

But, you know what? I fucking love it.

My nervous system? Not so much.

I’m writing this to you at 5:33 am. I’ve been awake since 4.

My mind churns in the space between fear and a fire hose of creative ideas.

Every launch. Every pivot. Same story.

When I’m awake, I feel regulated; my delusional optimism is in the driving seat.

But as soon as I fall asleep, my fear Gremlins come out to play.

They don’t negotiate. They don’t knock. They wait until I’m unconscious, when my mindset defences are down, cortisol unguarded, then they kick the bloody door in at 4 am like they own the joint.

Resistance, as they say, is futile.

You can’t meditate your nervous system into submission at 4 am. It’s too late. They have flooded the system with cortisol.

I have a coffee and put my nervous energy into creative work.

So here we are.

Just me and my cortisol writing to you to exorcise my fear gremlins with a healthy slab of creative authenticity and self-expression.

Which works, btw.

Every time. I highly recommend it.

Instagram

There’s no hiding on Instagram. Everyone’s on there. All your relatives, friends, and enemies.

I’d tried before. It flopped.

But I thought Fuck it, let’s experiment.

The social media trend calls it “fuck around and find out.” A more rebellious way of saying the same thing, which I wish I’d thought of first.

I posted one video about Niching Up, Not Down (explaining how Dr Seuss used this creative strategy to great success), and overnight it got 2,000 views.

“Interesting.” I thought.

I posted the second video, and this one got 4,000 views.

Hmmm.

Thirty days later: 310k views, 4,524 new followers, multiple new 1:1 clients. A couple of whom are on the monthly creative strategy and accountability retainers.

In the grand scheme, 310k views isn’t that many views. But for an account that had 232 followers and witnessed less action than Trump’s truth monitor, it’s a good result.

It’s a sign to double down and follow the creative curiosity.

I’m now putting the finishing touches on a new low-ticket digital product.

This was always my plan B.

Still fucking about. Will find out.

I think the moral of my middle-of-the-night tale is this:

The world is on fire. Everything is fucked. The economy hangs in the inane rambling of the Truth Social posts of an orange man-child and his malignant narcissistic ego.

We’re on a spinning rock hurtling through seemingly infinite space.

We are spiritual, creative beings having a human experience. That human experience is currently unhinged.

We might as well go for it…unapologetically.

Start our own creative rebellions. Be creatively disobedient.

Experiment with your creative and business ideas. Do that pivot you’ve been thinking about for months, start that creative project.

Fuck about and find out, as that’s already been coined…

So I’m calling it the “Fuck It” Philosophy.

So…Fuck it.

P.S. I’ve reinvented (and rebranded) my 1:1 Creative Strategy Sessions. If you’re done being ignored in crowded markets and ready to turn your multiple talents into a Rebel Niche (that makes sense to you and the algorithms) 👇