☠️ Secretly Stuck In The Jar?
The Marie Kondo Methodology
Multi-talented creative people like us get stuck.
Not because we don’t have options. But because we have too many of them.
We get stuck in decision paralysis.
We can solve everyone else’s problems but not our own.
Why?
Because we can’t read the label when we’re inside the jar.
Orson Welles said, “ The enemy of art is the absence of limitations.
We need to use frameworks and limitations to funnel our thinking.
A cleaner and Marie Kondo do the same thing.
They both tidy up.
Marie Kondo is a multimillionaire.
The cleaner charges £15 an hour.
So what’s the difference?
The difference isn’t the skill. It’s the methodology.
A cleaner has a skill. Marie Kondo has a methodology, a philosophy, and a narrative that connect with her customers’ experiences.
Why?
Because it’s also Marie Kondo’s experience.
It’s an authentic creative expression.
The Four Layers Of Multi-Intelligence.
To create a niche ( a methodology) that is all of you, we tap into our four levels of intelligence.
1) Cognitive intelligence — our philosophy and system
2) Emotional intelligence — our empathy to solve a problem
3) Creative Intelligence - to niche up our skills
4) Spiritual intelligence - our purpose
Four intelligences.
Marie Kondo didn’t just tidy houses. She stacked four layers of intelligence into one methodology and gave it a name.
IQ — The Philosophy
The methodology itself.
The Kon Mari method brings joy and peace of mind to those overwhelmed and anxious by clutter.
The categories, sequence, and the folding technique.
EQ — The emotional intelligence
“Does it spark joy?” is an emotional question.
She gave people permission to feel their way through a decision instead of thinking it. Nobody buys the book for the folding techniques.
They buy it because she makes them feel something about their stuff.
CQ — The Creative Intelligence
She took tidying (the most mundane human act) and made it a creative act of self-expression. Your home becomes a canvas. Decluttering becomes design.
She didn’t see a messy room. She saw an identity waiting to be expressed.
SQ — The Spiritual Practice
Shinto. Feng Shui. The idea that objects hold energy. That letting go is a spiritual practice.
Without spirituality, it’s a checklist. With spirituality, it’s a belief system.
This is the layer that turned a cleaning method into a movement.
A cleaner has IQ. Marie Kondo has a philosophical, emotional, creative and spiritual connection.
She called it the KonMari Method.
She wrote a book called The Life-Changing Magic of Tidying Up. It sold 14 million copies. It got her a Netflix series.
She didn’t niche down. She didn’t pick one thing. She didn’t stay in her lane.
She niched up.
We all have skills, philosophies we can stack together. We can see everyone else’s patterns, but we can’t see our own.
But we can’t read the label when we’re stuck in the jar.
If you want to unlock your unique niche, you can book a 1:1 strategy session here