🧠 The Art of Making Money Without Being Salesy:
How To Create "You're In My Head" Content!"
I’m going to tell you my secret sauce 😂
This is how I create “it’s like you’re in my head” content. This content drives my inbound leads and makes up 95% of my sales, without being salesy.
Two things:
I’ve experienced the same problems as my younger self (ideal client) so it’s authentic
I combine two problem-solving frameworks, which I’ll dive into later.
But first, some context.
When we zoom out there are only two ways to live life philosophically:
“Outside-In” or “Inside-Out”
In a neurotypical society, we’ve been conditioned to live outside-in.
But as Robert Greene, the multiple New York Times bestselling author and fellow multipotentialite, states:
“You can either be externally oriented (Outside-In) or internally oriented (Inside-Out). One is incredibly powerful; the other is incredibly weak and will destroy you.
When you focus on what others think, you lose the space to develop your own confidence, constantly bouncing between others' opinions of you.”
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As Greene states, living Outside-In crushes our potential.
How Can We Live Inside-Out?
Rick Rubin stirred controversy with his philosophy: “The audience comes last.”
Rubin believes creating work for ourselves, rather than for an audience, fosters true creativity.
I 100% agree.
Once your work is complete, you can strategise how to maximise its impact with marketing, but the work is created within.
This is Inside Out Creativity.
This isn’t a new concept.
David Bowie embraced this philosophy, saying, “All my big mistakes are when I try to second-guess or please an audience. My work is always stronger when I get very selfish about it.”
Every true artist does the same. They express themselves through their work, allowing them to connect deeply with others who feel the same.
It is not for everyone, it’s for someone.
Inside Out Content
You can apply this Inside Out philosophy in business as well as creativity.
I see creating content as problem-solving, and problem-solving is all about empathy.
As multipotentialites with diverse interests and pattern recognition skills, we are expert problem solvers and content creators as a direct result.
We just haven’t been taught the tools to do it.
Inside-Out Content Strategy
Great content is not about education.
It’s about connection.
It’s about insights that provide paradigm shifts.
It’s about expressing and articulating a problem through content that other people feel but can’t communicate.
This is true empathy.
When you get this right, you’ll receive comments like.
“Get out of my head 😂 !” or “Stop reading my diary”👇
People will pay you to solve their problems.
When you show prospective clients how deeply you understand the issues they’re experiencing, they’ll be more inclined to buy your solutions.
To create this kind of content, you need two problem-solving frameworks.
Empathy Mapping:
I wrote about this a few weeks ago.
Empathy mapping is the secret sauce for channelling true empathy with the problems your younger self is experiencing.
This gives you the foundational content idea.
The 5 Whys Content Strategy👇
This problem-solving technique identifies root causes by asking "why" five times.
It’s one of my favourite methods for creating insightful content which uncovers the disease and not just the symptoms of the disease.
Here’s how I used this simple method to get 853k views, generating over 1,000 new email subscribers and dozens of inbound leads:
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(Hook) The reason you don’t know what you want to do with your life is that you’re not taking action.
(Why #1)
“The reason you’re not taking action is that you have too many ideas and you’re not making decisions.”
(Why #2)
“The reason you’re not making decisions is that you’re scared of picking the wrong idea.”
(Why #3)
“The reason you’re scared of picking the wrong idea is that you’re scared of wasting your time.”
(Why #4)
This is creating stress and anxiety.
(Why #5)
Which leads to procrastination.
(Conclusion) Which means you’re stuck doing nothing and wasting your time!
This is a paradox.
I’m using a line from the empathy map and using the Five Whys’ framework to go deeper to reveal the paradox.
When you communicate this clearly, you create paradigm shifts which get you leads.
These two frameworks are the foundations of all my videos.
Making Money Is Not Optional
I’m unemployable.
Perhaps you are too.
If you’re not making enough money as a creator or an entrepreneur it’s largely because you don’t want to come across as salesy.
And the fear of rejection.
Marketing and posting content is fucking hard.
I understand, trust me I truly do.
But if you learn the art of inside-out content and use empathy mapping and the five why’s framework for your younger self you will not feel salesy.
I know because I created this concept to help me overcome my fear.
You will create authentic content that connects with your ideal client.
This makes marketing SO much easier — because of its creative authenticity.
In the past, these concepts took hours and hours of deep work.
They had a heavy cognitive load that made them difficult to teach and execute!
But now, we’ve turned these concepts into plug-and-play frameworks.
Members of our cohort can personalise and use these frameworks in minutes.
Your personalised AI Assistant does all the hard work for you.
These are high-level concepts, simplified.
This is the stuff we’re teaching in our January cohort.
High-level actionable thinking simplified with AI and plug-and-play frameworks so members can get unstuck, gain clarity and make more money meaningfully.
The cohort goes on sale on January 2nd and starts on January 6th.
Merry Christmas everyone!