🙀 The GraveYard Of Business Ideas
✅ Turning Overwhelm Into Opportunities
4 minute read…
I’ve got a graveyard of abandoned website domains and business ideas.
Sound familiar?
Back in 2019, I was a lost soul.
After crashing and burning out of the music industry, I was stuck in this wild emotional rollercoaster of excitement over new business ideas, only to crash hard when my dopamine deserted me!
I jumped from one half-baked idea to the next.
Doggie birthday cakes? Yup. Gluten-free noodles? Check!
And then there was my grand plan for a food festival called Foodstock.
Spoiler alert: that one cost me a whopping £10,000, six months of wasted research, and the last bits of my confidence.
It also triggered my very first panic attack!
I was completely, utterly stuck.
At that time, I had no clue what a multipotentialite was.
I was oblivious to my neurodivergence.
The Multipotentialite Toxic Trait of Business Ideation Overdose!
Our most toxic business trait?
We have the best business idea ever.
We tell everybody we have finally found our thing!
We get overexcited and overcomplicate it
Then we get overwhelmed and don’t know where to start.
And shamefully abandon the idea when our dopamine crashes!
We feel we’re wasting our time, stop trusting our ideas, and feel shame.
I call this the dopamine idea overdose.
The official term? Maladaptive daydreaming.
The Tiny House Metaphor
This is how I explain it.
We dream of designing and building a cute, tiny house.
But then our dopamine kicks in!
We get excited, so we add another floor, then another floor, a helicopter pad, a gymnasium — yada…yada…yada!
Before we know it, we’ve turned a simple tiny house into the Empire State Building.
The Dopamine Crash And Freeze!
Then, bam!
Our dopamine crashes!!
We’re naturally overwhelmed by the complexity of building the Empire State Building!
So we freeze and walk away in shame.
One client described it poignantly as “making the best movies in the world that will never be seen.”
The Diamonds In the Rough!
Here’s the kicker: some of my biggest career wins, and those of my artists and clients, have come from maladaptive daydreaming.
I have referred to these as positive delusional ideas.
They’re moon shots, hail Mary’s.
I got one of my bands signed to Sony.
They went on to sell millions of albums and completely changed our financial outlook through one of my positively delusional ideas
Nassim Taleb refers to them as “asymmetrical opportunities” in his New York Times best-selling book Anti-Fragile:
They often have a low downside, but a high upside if they work,
But nothing is simple in multipotentiality 😆
Not all our ideas are suited to our skill sets - there are two critical things we need to do in order to get unstuck.
Learning to spot the diamonds in the rough
Simplifying the ideas and turning them into a step-by-step plan
We are creative visionaries!
We see what others can’t.
We connect the dots of our diverse interests to solve complex problems.
But we can get carried away.
We need to learn to simplify our ideas into simple step-by-step plans!
This is super challenging, especially for ADHD-ers!
But, we have addressed this problem in Niche Creator.
The Solution
We input our business idea into Niche Creator. It will whip up a full SWOT analysis.
It breaks down our idea into:
The strengths of our idea
The weaknesses of our idea
The opportunities within our idea
The threats within our idea
In addition to this it will provide an operational analysis of the:
The risk of burnout and energy needed
Required skills
Difficulty to get started
Quick Analysis and Action
This allows us to instantly analyse our ideas based on our core values and our creative identity quiz results.
This saves us days, weeks, or even months of procrastination and research.
Then, it crafts a one-page marketing plan tailored to our business, recommending social media platforms and content ideas.
In short, we get clarity!
Dig Deeper
Use the pre-set buttons to break down our business ideas into step-by-step plans!
Ask MaxiMouse to check if our business idea aligns with our core values for authenticity and our creative strengths and weaknesses to ensure we have the skills to execute.
No more copy-pasting prompts into ChatGPT.
We just tap the pre-set buttons.
We designed Niche Creator to simplify our business ideas into actionable steps so we can finally get started instead of spinning our wheels overwhelmed.
This is just one of the common multipotentialite and neurodivergent problems we’ve created solutions for by leveraging AI to get us unstuck.
Michael is furiously coding and debugging as we edge closer to Beta testing!
Nervously excited!
Peace out ✌️