The Beatles were rejected by every record label in the UK.
They didn’t fit in.
Corporate record label execs ruled the Music Industry—
They created cookie-cutter singers who didn’t write songs or play instruments.
The Beatles were Multi-Talented Misfits
👉 They wrote their songs.
👉 They didn’t niche down, they niched up genres—pop, blues, skiffle, rock, to create a unique sound
👉 They were outstanding musicians who wrote about love, pain, and rebellion.
Record labels rejected the Beatles because they were different.
The most successful band in the history of music only got signed because their manager, Brian Epstein, whose family owned Liverpool’s biggest record store, threatened EMI:
“Sign the boys, or we won’t stock your records.”
EMI gave in.
They dumped the Beatles on their comedy record label, Parlophone.
They were given a comedy producer (George Martin) who had never made a music record.
On paper, it would never work.
But they reshaped the culture with rebellion and sparked the music revolution of the sixties.
“When the culture’s in chaos, misfits rise.”
The Great Reinvention 2025/26
According to the 2025 World Economic Forum's Future of Jobs Report
📈 170 million new jobs will be created by 2030. These are jobs that do not currently exist.
💀 And 92 million current roles will become obsolete
We are entering the biggest career reinvention since the Industrial Revolution.
“I believe those who don't get behind AI now will be left behind. They won’t be replaced by AI, but by someone who knows how to use it”
— Gary Vee
Everybody assumes that change is a bad thing.
But we are misfits who don’t fit into the current culture of a neurotypical and specialist society.
So… what if change is a good thing?
What if AI levels the playing field?
What if AI isn't just a disruption, but a slingshot — accelerating those who recognise and seize its hidden opportunities into an entirely new playing field?
That’s exactly what has happened in every technological advancement.
Electricity, the printing press, the internet, etc.
History Repeats Itself
The same goes for recessions.
👉 2008 recession — the boom in freelancing
👉 2020 pandemic — the boom in the creator economy
👉 2025 — the boom in AI leveraged creative businesses?
What if the AI revolution gives multi-talented misfits a competitive advantage?
🧠 What Wins in Each Era
Every era has its silver bullet.
A trait or a series of traits that provides a competitive advantage in the era.
For example:
👉 In the Agricultural Age, it was physical strength—who could plough the fields hardest, lift the most, survived the land.
👉 In the Industrial Age, it was logic—assembly-line minds, expert knowledge, memorised formulas — the birth of the specialisation.
👉 In the Internet Age, it was data—who could collect, analyse, and optimise.
But now?
We're in the Age of AI.
🧠 AI has memorised everything.
It is replacing specialists and experts.
AI writes code. Diagnoses illness. Drafts legal contracts.
Expertise got outsourced to algorithms.
So what wins now?
⚡ Pattern recognition ( Divergent thinking)
Emotional intelligence. Adaptability. Empathy. Multiple Skills.
We are transitioning from a specialist society to return to a generalist society.
The winners in this era will be multi-talented misfits who use AI to leverage their creativity, productivity and rebel thinking —and not replace it.
They’re the human silver bullets in an AI machine world.
Divergent thinking and multiple passions are your competitive advantage.
🤖 AI thinks in straight lines. It thinks like a specialist.
We can spot patterns.
And join dots with our divergent thinking that specialists or AI can’t see.
That’s our edge: empathy: human driven idea synthesis
🤖 AI Doesn’t Replace Us — It Amplifies Us
AI builds code, removes bottlenecks…
We don’t need to choose one idea—we can build them all.
⚡ Fast. 💸 Cheap. 🤪 Weird.
History Repeats Itself
When the culture is in chaos, misfits rise.
Misfits spark cultural revolutions.
Change is scary, uncertainty is stressful, and I feel all that too.
Instead of looking for things that could go wrong with change, look for the opportunities within change.
That’s your goldmine.
History repeats itself.
The situations change, but the fundamentals remain.
In every technological shift in history, there have been huge opportunities for those who see beyond the fear.
When uncertainty hits, entrepreneurial and creative opportunities explode.
And in a world racing toward super-intelligence,
the real flex isn’t thinking like a machine—
It’s staying boldly, rebelliously, brilliantly flawed and weirdly human — and leveraging the machines.
The time is now