🧠 The Philosophy of Making Money Meaningfully
“The Authentic Art of Selling With Soul!”
We all want to make money meaningfully.
But we hate selling.
This impacts our earning potential.
The solution?
Embody the true artist within you.
Manipulate Vs. Resonate
There are two ways to write hit records: manipulate vs. resonate.
The former is mass-manufactured; the latter is authentically created.
Most modern hits are crafted by teams of writers to hook nostalgia and manipulate emotions.
Some of the best pop music is catchy AF but soulless.
True artists connect by processing their emotions so others don’t feel alone in their pain.
It has soul.
Rapper Black Thought nails it:
“A true artist expresses their pain and tragedy, articulating what listeners feel but can’t communicate.”
Sell with Soul
Selling with soul means resonating with our younger selves, not using tactics to manipulate people into buying shit they don’t need.
Many creators say this, but few offer actionable frameworks.
Selling Vs. Resonating
I’ve posted over 300 TikTok videos and mentioned my coaching in less than 10. The last new offer I put on sale was in October 2023—yet, including my course, I’ve made over 1,500 sales in 2 years and 8 months.
How?
I sell with soul.
When I’ve failed, it’s usually because I lost sight of this.
I create content that resonates because I’ve experienced the same problem as you.
Therefore, I can express and articulate the issues you feel but can’t communicate.
This provides paradigm shifts, and shifts make sales.
The art and philosophy of selling with soul is a key focus of the January Cohort.
Empaths, Hypersensitivity and Connections:
Imagine stepping into "Inside Out," where emotions guide us through our inner selves.
Just like Riley’s emotions—Joy, Sadness, Anger, Fear, and Disgust—each plays a vital role in shaping experiences.
Our ideal clients are our younger selves.
By understanding our emotional experiences, we can help them on a deeper level.
In design thinking, the key to solving problems is empathy.
We’re natural-born empathisers.
Empathy Mapping 👆
Enter empathy mapping—a framework that serves as the control centre in Riley’s mind. It helps us:
Understand our ideal clients' needs, not just wants. Just as Joy learns Sadness’s role, we uncover our clients' emotional needs.
Foster authentic content that resonates. Embracing our emotional selves allows us to connect with our clients.
Empathy maps are cornerstones of clarity.
Every business solves a problem.
Big brands spend small fortunes on focus groups to research how their ideal clients:
Talk about the problem
Think about the problem
Feel about the problem
Act on the problem
Empathy Mapping is the SECRET sauce for successful content, branding, and identifying strategic gaps (unique value) in your market — i.e growth!
People buy emotionally and justify their purchases logically.
Nike doesn’t sell trainers; they sell motivation.
Hermès doesn’t sell Birkin handbags; they sell status.
Harley Davidson doesn’t sell motorbikes; they sell freedom.
Successful brands understand their clients and the emotions they are purchasing—this emotion is their unique value!
For example, we buy a Volvo for safety and a Porsche for status.
Philosophically, our ideal clients don’t want our services or products; they want the feelings those services and products provide.
We don’t need to spend a fortune on market research.
We can gain clarity authentically by looking within and leveraging our personalized AI gurus ( MaxiMouse) and frameworks like Empathy Mapping.
This helps us uncover our ideal clients' emotional needs.
Once you grasp this, you’ll discover your unique value.
Empathy: The Secret To Selling With Soul
Picture this: you’re tuning into your ideal client’s conversations, much like how Riley’s emotions observe her interactions.
What do you hear?
Here’s the language I used when I was stuck in the divergent thinking paradox:
“I’m stuck spinning my wheels.”
“I used to be fearless, but now I’m paralysed with fear.”
“I have so many ideas; what if I pick the wrong one and waste my time?”
If you recognise this language, I use it all the time. After all, it resonates with me.
This probably resonates with you as we share the same problem.
You can write down the language you used when you faced the problem you are solving to understand what your ideal client is saying.
See how easy that is?
We repeat this exercise with our personalised AI ( MaxiMouse) on all the Empathy Mapping sections.
Getting Clarity on Your Unique Value
One of my biggest challenges getting unstuck was second-guessing every move due to my fear of failure.
I was terrified of making wrong decisions and wasting time.
That’s why we designed the cohort as a step-by-step guided solution to getting unstuck.
You’ll have your personalized AI guru, MaxiMouse, bespoke frameworks, group coaching, Q&A sessions, and community support.
Plus, we’ll provide content and storytelling templates for your messaging, which you can personalize with MaxiMouse.
All this will assist you to sell with soul without spinning your wheels.
Burnout
With Niche Creator AI and our bespoke frameworks, we’ve eliminated the cognitive load, overthinking and emotional labour, helping you gain clarity on your ideal client, your brand, your ideas, and your unique value—without overwhelm or burnout.
Empathy Mapping is high-level thinking.
It’s deep work!
It used to take up to six hours of hyper-focusing, leaving me burnt out for at least 24 hours.
With MaxiMouse, you can create an authentic empathy map in just 60 minutes without rinsing your dopamine — it’s a piece of piss.
Because, everything in Niche Creator AI is hyper-personalized based on your creative identity quiz results, creative archetype, and core values.
And your ideal client in the younger version of yourself.
You provide creative ideas and authentic direction; MaxiMouse and the bespoke frameworks will handle the rest.
This is why we strongly believe we’re entering a renaissance of multipotentiality.
No longer will we burn out trying to play all the instruments in the orchestra.
We simply conduct the orchestra while MaxiMouse and other AI tools play the instruments, allowing us to focus on high-level strategies and concepts that move the needle.
Our unique values, mission, and purpose are all inside out, as all the answers we seek are within.
To make money meaningfully, we solve problems with true empathy and sell with soul.